Thursday, March 6, 2008

You get what you pay for??

Yesterday USA Today reported on a pretty interesting finding from MIT about placebo, money, and electrocution. Here's an excerpt:

"Researchers recruited 82 healthy paid volunteers and gave them a brochure about a new opioid pain reliever described as similar to codeine, only faster-acting.

"Volunteers were randomly divided into two groups. One group was told the new drug cost $2.50 a pill; the other was told it had been marked down to 10 cents a pill, although no explanation was given.

"The researchers applied light electric shocks to the volunteers' wrists to see how much pain they could tolerate. The researchers administered the shocks before and after the pill was taken and asked subjects to rate the pain.

"Of the patients who took the full-price pill, 85% said they felt less pain afterward, compared with 61% of those who took the 10-cent pill. Because both groups received the same sugar pills, the power of the placebo effect in pain relief was illustrated."
We all know that money talks, but this is just crazy. Contrary to popular belief money does not always equal quality, effectiveness, or happiness!

Link.


Thoughts?

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